INFINITI

INFINITI is a well-known brand, but has been trailing off consumers’ consideration list. 

The Canadian International Auto-show was a chance to bring back the brand love they’ve known before and to remind consumers of the power of INFINITI. 

We created INFINITI Fast Forward, a video game that highlights the world’s first technologies by INFINITI and celebrates their achievements.

We also tapped into 80’s nostalgia to forge a stronger emotional connection and to celebrate their 30th anniversary.